Google Ads · Meta Ads · Analytics

One dashboard for all
your ad performance

Verabix connects to Google Ads, Meta Ads, and Google Analytics via their official APIs to give you unified campaign insights, AI-powered recommendations, and automated alerts — all in one place.

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The product

Everything a marketing team needs, in one place.

Seven surfaces. One source of truth. Pick what you need from the sidebar — Vera is always one tab away.

Overview

One view for spend, ROAS and what Vera is watching.

Every connected channel — Meta, Google Ads, GA4 — feeds into one dashboard. KPIs, source breakdown, top campaigns, active automations and Vera's open recommendations, all on one page.

KPI chips across paid + organic — 30, 7 or custom range
Top campaigns ranked by spend across every channel
Active automations and their latest runs
Performance · last 30d
Spend
$48.2k
+12%
ROAS
3.42×
+0.18
Conv.
1,247
+9%
CPA
$38.65
-3%
Source breakdown
google / cpc
meta / paid
organic
(direct)
Ask Vera to build it
V
“Show me Meta ROAS by creative this month”
Meta · ROAS by creative
HR-01HR-02HR-03HR-04HR-05HR-06HR-07
✨ Saved to your dashboards · pinned to top
Dashboard

Build dashboards from prompts. No drag-drop, no PowerBI.

Tell Vera what you want to see. She writes the query, picks the chart, pins it to your dashboard. The first useful dashboard takes 90 seconds — not a week of consulting.

"Show me Meta ROAS by creative this month" — done
Mix metrics from Meta, Google Ads and GA4 in one chart
Pin to your home dashboard or share via Slack
Vera

Your new colleague who already read all your data.

Vera is the chat surface inside Verabix — she sees every connected source, knows your campaigns by name, and answers in plain English. Ask anything, no SQL required.

Cross-channel reasoning — not just one platform at a time
Cites the numbers so you can double-check her work
Remembers your campaigns, brand names and goals
V
Vera
Live · Meta · Google · GA4
AM
Why is Meta CPA up this week?
V
Meta CPA is up +22% WoW, driven by Holiday Retarget. Want me to break it down by creative?
AM
Yes please.
V
Vera in Slack

Tag Vera in Slack like you would a colleague.

Ask "@Vera why is Meta CPA up this week?" — Vera reads across Meta, Google Ads and GA4, finds the drift, and replies in-thread with the receipts. No tab-switching, no dashboards to share.

Ask in plain English — Vera writes the SQL
Alerts when spend spikes or ROAS slips
Daily 9am brief, configurable by channel
# marketing-opsSlack · today
AM
Anna Møller9:42 AM
@Vera why is Meta CPA up this week?
V
VeraAPP9:42 AM
Meta CPA is up +22% WoW, driven mostly by the Holiday Retarget set.
Holiday Retarget$2,140+38%
Always-On Prospect$1,820+6%
Lookalike 1%$960-4%
Open in Verabix → verabix.com/c/holiday-retarget
⚡
Pause low-ROAS campaigns
Runs every 6h · across Meta + Google Ads
IFROAS
< 1.0
FOR2+ days
THENpause campaign
ANDnotify #marketing-ops in Slack
ActiveLast run: 2h ago — paused 1 campaign
Automate

Set the rules once. Vera enforces them everywhere.

Global rules across every ad account. ROAS dips below 1.0 for two days? Pause the campaign, ping Slack, log the action. No more babysitting dashboards on weekends.

IF / THEN editor — readable, no code
Runs across Meta + Google Ads simultaneously
Audit log of every action Vera takes on your behalf
Campaigns

See — and launch — every campaign without leaving.

A unified table of every Meta and Google campaign with the same columns and the same controls. Create new campaigns here too, no jumping to Ads Manager.

One table for Meta + Google · sortable, searchable
Pause, resume and edit budgets in-app
Launch new campaigns with Vera's suggested targeting
All campaigns
Meta + Google · 14 active
Campaign
Status
Spend
ROAS
M
Holiday Retarget — Q4
Active
$8.4k
4.1×
G
Brand Search · Generic
Active
$7.1k
6.8×
M
Lookalike 1%
Active
$4.9k
2.7×
G
Performance Max
Active
$4.3k
3.2×
M
Cart Abandoners
Paused
$1.2k
1.4×
V
Attribution discrepancy

Meta reports +39% more conversions than GA4 sees. Most likely cause: view-through windows.

Meta Ads1180 / 720
Google Ads940 / 1080
Organic / Direct0 / 540
Platform-reportedGA4 observed
Attribution

Where the money actually came from.

Meta says it drove 1,180 conversions. GA4 says 720. Vera shows the gap, explains why (view-through? cookie loss? dedupe?), and tells you which platform to trust for budget decisions.

Side-by-side: platform-reported vs GA4-observed
Vera explains the discrepancy in plain English
Reallocation suggestions backed by the data
The integrations

Built on the official APIs.

OAuth 2.0 only. Encrypted refresh tokens. No data shared with third parties. The platforms call us a partner — your CISO can call us compliant.

Google Ads

Google Ads integration

Verabix connects to Google Ads through the official Google Ads API using OAuth 2.0. We never store your Google credentials — only an encrypted refresh token used exclusively to read your campaign data on your behalf.

Campaign spend
Track daily and lifetime spend across all campaigns and ad groups.
Impressions
See how many times your ads were shown across the Google network.
Clicks & CTR
Monitor click-through rates to understand ad relevance.
Conversions
Track actions that matter — purchases, leads, sign-ups.
ROAS
Measure return on ad spend directly in your dashboard.
Campaign status
See active, paused, and ended campaigns in a unified view.
Data use policy: Verabix uses Google Ads data solely to display performance information to the authenticated account owner. We do not share, sell, or use this data for advertising, profiling, or any purpose beyond operating the Verabix dashboard. Our use of Google API data complies with the Google API Services User Data Policy, including the Limited Use requirements.

Meta Ads integration

Verabix connects to Meta Ads through the official Marketing API using OAuth 2.0. Your credentials never leave Meta — Verabix only receives a scoped access token used to read your ad accounts on your behalf.

Ad spend
Track daily and lifetime spend across all ad accounts, campaigns and ad sets.
Reach & frequency
See how many unique people saw your ads and how often.
Creative breakdown
Compare every ad creative side by side with previews and metrics.
Conversions
Pulled from your Meta Pixel and Conversions API setup.
Audience health
Lookalike and retargeting audience size, freshness and overlap.
Pause / resume
Toggle campaigns and ad sets without leaving Verabix.
Data use policy: Verabix uses Meta Marketing API data solely to display ad performance to the authenticated account owner. We comply with Meta Platform Terms — your data is never shared with third parties, used for advertising, or used to train models.

Google Analytics 4 integration

Verabix connects to Google Analytics 4 through the official Data API. We read your event and session data on your behalf so Vera can attribute conversions across platforms — and we only request the scopes we actually use.

Sessions & users
Daily and lifetime sessions, new and returning users, by source.
Source / medium
See exactly which channels drive traffic and conversions.
Event tracking
Map any GA4 event as a conversion in Verabix dashboards.
Funnel views
Step-by-step drop-off from landing to purchase.
Attribution
Compare GA4-observed conversions to platform-reported ones.
Revenue
Pull ecommerce revenue events into cross-channel ROAS.
Data use policy: Verabix uses Google Analytics data solely to display analytics to the authenticated property owner. Our use complies with the Google API Services User Data Policy and Limited Use requirements. We never sell, share or use this data for advertising.
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