Product · Automations

Rules that
never sleep.

Tell Verabix what good and bad look like. It checks Meta Ads and Google Ads every two minutes — and pauses, scales or alerts the moment a rule is hit. Day and night.

Active
WhenCPAonMeta · Prospectinggoesabove DKK 400thenpause campaignandpost in #marketing
Checked every 2 minEvery timeMeta Ads · Google Ads
ActivityActive
Triggered today2
Runs this week9

Checked every 2 minutes, day and night.

2 minbetween checks, 24/7
5actions: budget up, budget down, pause, email, Slack
2ad platforms: Meta Ads and Google Ads
0nights spent watching dashboards
Anatomy of a rule

One sentence.
Five decisions.

Every automation reads like a sentence. If you can say it, you can automate it.

When

The metric

ROAS, CPA, CPC, CTR, spend, conversions, cost per result — or frequency on Meta.

Where

The scope

Meta Ads or Google Ads. All campaigns, names containing a word, or specific campaigns.

If

The condition

Above or below a fixed value — or a % change against a locked or rolling baseline.

Then

The action

Increase or decrease budget by a %, pause the campaign, send an email or a Slack message.

How often

The schedule

Daily, weekly or monthly. Fire once, or every time the condition is met.

Rules teams actually run

Start with these.
Tune them to your numbers.

Stop the bleed

Meta
IfCPA above DKK 400
ThenPause campaign + Slack

Scale the winners

Google
IfROAS above 4.0×
ThenBudget +15%

Frequency cap

Meta
IfFrequency above 3.0
ThenEmail me

Budget guard

Both
IfSpend above DKK 10,000
ThenPause + email

Creative fatigue

Meta
IfCTR −30% vs. baseline
ThenSlack #creative

Cheap clicks

Google
IfCPC below DKK 2.00
ThenBudget +10%
Alerts

Know the moment it happens.

Every automation can post to Slack or send an email — with the number that triggered it and what Verabix did about it. No more finding out on Monday.

  • Post to any Slack channel
  • Email one or more people
  • Includes the metric, the threshold and the action taken
# marketing
Verabix APP 02:14

Stop the bleed fired on Meta · Prospecting — Broad.

Automation triggeredCPA DKK 437 — above DKK 400Action taken: campaign paused · Checked 02:14
Verabix APP 06:40

Scale the winners fired on Google · Spring Sale — PMax.

Automation triggeredROAS 5.8× — above 4.0×Action taken: budget +15% (DKK 1,800 → 2,070 / day)
Sheet automations

Add a row.
Launch a campaign.

Plan campaigns in Google Sheets like you always have. Connect the sheet, map the columns — and every new row becomes a live campaign. No copy-pasting into Ads Manager.

  • Name, URL, headline, text, budget and dates from your columns
  • Images and video from Google Drive links
  • Checked every 15 minutes or on a column value
Campaign plan — Q4Google Sheets
Campaign nameLanding URLBudgetStatus
Autumn Sale — DKautumn-sale.dk/dkDKK 500Launched
Autumn Sale — SEautumn-sale.dk/seSEK 600Launched
New Arrivals — Reelsshop.dk/newDKK 350Launching…
Black Friday — Teasershop.dk/bfDKK 800Queued
Control

Automated. Not out of control.

01

Preview before you save

See the campaign's current value for the metric before the rule goes live — so you set thresholds on real numbers.

02

Once or every time

Fire a rule once and stop, or every time the condition returns. Daily, weekly or monthly.

03

Stay in control

See how many times a rule has fired today and this week — and switch any automation off in one click.

FAQ

Straight answers.

How often are rules checked?

Every two minutes, around the clock. When a condition is met, the action runs straight away.

Which actions can an automation take?

Increase or decrease a campaign's budget by a percentage, pause a campaign, send an email or post a Slack message. Combine several in one rule.

What's the difference between locked and rolling baselines?

A locked baseline compares against the value when you created the rule. A rolling baseline moves with recent performance — so “CTR drops 30%” always means 30% below normal.

Can a rule fire more than once?

You choose. “One-time” fires once and stops. “Every time” fires whenever the condition is met again.

Can I pause an automation?

Yes. Turn any automation off and on in one click.

Set the rule once.
Sleep through the night.

Connect Meta Ads and Google Ads. Your first automation takes two minutes.